美国最大营利大学招生人数为何越来越少
留学群讯 随着著名大学开始开设网上课程 菲尼克斯大学近年来的招生人数不断减少，招生境况面临危机。具体情况请看下文!
The University of Phoenix, the largest for-profit university in the United States, has lost a few hundred thousand students in the last five years, according to its parent company.
美国最大的以营利为目的的大学“菲尼克斯大学”在过去5年里流失了大量学生。
Apollo Education Group, which owns the University of Phoenix, announced Wednesday that revenues and enrollment had fallen in the last quarter about 14 percent compared to the same period in 2014. What’s more, the school’s enrollment five years ago was 460,000 students and now it is 213,000, CNN Money reported. The news on Wednesday sparked a 30 percent drop in Apollo’s stock. (Apollo stock was at $19.57 a share in Thursday morning trading, down 2.4 percent.)
旗下拥有菲尼克斯大学的阿波罗教育集团在周三宣布其招生人数已下降14%,5年前集团旗下大学学生总人数有460,000但现在只有213，000. 此消息传出后阿波罗教育集团的股价立马下跌30%.
The University of Phoenix, which started in 1976 in the Phoenix area, delivers education largely online but also has brick-and-mortar classrooms. In recent years it has been forced to close some of its classrooms and has faced competition from traditional universities that have started their own online courses.
菲尼克斯大学自1976年创建以来主要都是以网上教育为主，但也有实体教室。近年来该大学不得不关闭其拥有的一些实体教室并且还面临着传统大学网上授课项目的竞争。
The University of Phoenix has spent huge amounts of money on advertising over the years, notably with its “I Have a Phoenix” ads, which spotlighted graduates of the school who have important jobs. According to this article in Advertising Age, the school was spending at least $100 million annually on advertising as of 2009.
菲尼克斯大学把大量的金钱投入了广告宣传，让人印象最大的是以“我有菲尼克斯”为宣传语的那个广告，它成功地吸引了很多因工作繁忙无法选择传统大学的那些人的注意。截至2009年，菲尼克斯大学每年都至少花费了1亿美元的广告费。
The for-profit higher education sector remains challenged, with questions about its quality and its ability to compete with better-known nonprofit schools increasing their online offerings.
随着更为著名的传统大学开始开设网上课程，像菲尼克斯大学这样以营利为目的的大学始终面临着挑战，人们不会觉得它们的教育质量和水平能与著名大学竞争。
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