授予学位:
Double Degree awarded by Politecnico di Milano (MIP) and Reims Management School (RMS)
Master of Science by Reims Management School and Specialized Master Degree by Politecnico di Milano
项目结构:
法国兰斯管理学院与鲁昂商学院正式合并,两校合并后的校长将由原兰斯校长Yves Bénard担任。Yves Bénard曾任法国LVMH奢侈品集团旗下酩悦香槟Moet & Chandon董事长、法国国家法定产区管理局主席、国际葡萄与葡萄酒组织主席。因此学校的奢侈品管理专业和葡萄酒管理专业都在法国名列前茅, 属于王牌专业。
全英文授课 400学时 12个月课程 2013年9月19日开学
学费: 14 000欧 (另100欧申请费)
截止日:Non-EU citizens: 21st May 2013
职业发展:
Product Manager
Project Development Manager
Merchandising Manager
Purchaser
Management Controller
Supply Chain Specialist
Packaging and development Manager
课程设置:
TERM: LUXURY VALUES FOUNDATIONS奢侈品价值基础
BLOCK 1:GLOBAL ISSUES OF MANAGEMENT全球管理
General Management, Strategy 管理学基础及战略"
Marketing and Sales 市场学及营销<
Organization and HR Management 组织与人力资源管理
Accounting Finance 会计与金融
ICT (Information Communication Technology)Management 信息与通讯技术管理
BLOCK 2: LUXURY MARKETS, INDUSTRIES AND PLAYERS奢侈品市场、产业及从业者
Economics of Status Goods 商品经济概况
Origin and Characteristics, Sustainability Development and luxury行业的起源及可持续发展
Industry, Market, Actors & Business Models 产业的市场及商业模式
TERM: LUXURY VALUE MANAGEMENT奢侈品的价值管理
BLOCK 3:KEY PROCESSES IN LUXURY COMPANIES奢侈品重要流程
Value Analysis 价值分析
Value development 价值发展
Managing Assets Value, Brand valuation, Brand Protection, Intellectual Property Patent Management 管理资产的价值,品牌估值,品牌保护,知识产权和专业管理
Focus on Territorial Market and Marketing, Luxury Real Estate, Champagne, Hospitality
对豪华地产,香槟,酒店的市场关注
BLOCK 4: BUILDING LUXURY VALUE构建品牌价值
Brand Management 品牌管理
Product Collection Design 产品系列设计
Operations, Quality Management, Supply Chain Purchasing 操作,质量管理及供应链管理
BLOCK 5DELIVERING LUXURY VALUE奢侈品价值的传播
Channel Management, Retail Sales 渠道及零售管理
Communication Promotion 传播与推广
The Customer relationship 客户关系