新西兰留学,怀卡托大学MASTER OF PROFESSIONAL MANAGEMENT (Public Relations)公共关系硕士课程介绍:
公共关系
怀卡托大学-MASTER OF PROFESSIONAL MANAGEMENT (Public Relations)
学制:12个月,包含2个正常的学期以及2个暑假,并且这几个方向都提供应用研究项目或者专业实习的机会
开学时间:2013年11月份开学。
要求:本科毕业,专业课成绩均分在70分以上,背景要求:本科是商科、经济、管理或者传媒等相关方向。
入学雅思要求6.5分,单项不低于6.0. 学费:31,995 纽币。
就业方向:活动经理、内部通信经理、媒体顾问、职业募捐者、公共事务管理器、公共关系顾问
主要学习内容:
THE DEGREE PROGRAMME
STAGE ONE: CORE KNOWLEDGE AND SKILLS
MCOM510 Applied Communication Analysis - Part 1
MCOM511 Applied Communication Analysis - Part 2
MCOM513 Professional and Public Relations Writing
MCOM532 Public Relations Cases
STAGE TWO: ADVANCED PROFESSIONAL KNOWLEDGE
MCOM585 Corporate Public Relations (30 points)
and 45 points from the following papers:
MCOM506 Reputation Management
MCOM508 Communications for Investor Relations
MCOM509 Future Savvy
MCOM578 Global Futures
STAGE THREE: APPLIED RESEARCH AND PROFESSIONAL INTERNSHIP
MCOM519 Applied Research in Public Relations (30 points)
and either:
MCOM517 Internship and Action Research for Public Relations (15 points)
or:
MCOM518 Public Relations Best Practice - An Investigation (15 points)
怀卡托大学介绍
怀卡托大学成立于1964年,是新西兰政府资助的8所公立大学之一,在校学生12,500多名,国际留学生2200多名来自全世界70多个国家。怀卡托大学在世界上享有很高的知名度,更以法律、管理、计算机、自然科学和教育见长,被誉为南半球的哈佛