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Grocery shopping——Aisle be damned
超市大采购:该死的通道
For the best bargains, avoid shopping around for your groceries
欲求物美价廉货,货比三家要不得
THRIFTY shoppers do not have to look far to find a bargain. Offers abound in the cut-throat world of British supermarkets. Received wisdom suggests that people trying to save money on their groceries should shop around to get the best prices. But research presented on April 9that the Royal Economic Society suggests that those who do so end up paying more.
节俭的消费者们不需要寻觅很远就能买到便宜货。英国残酷的超市世界中其实充斥着很多这样的便宜货。一种广泛被接受的观点认为,想要在购物上省钱的人们就应该货比三家,这样才能找到最理想的价格。但是4月9日由皇家经济协会展出的研究指出,那些货比三家的人通常到最后反而花的更多。
Kun Tian, a researcher at Cardiff Business School, and Ji Yan of Durham University, the paper's authors, argue that people who buy all their groceries at just one of the big supermarkets(Tesco, Sainsbury's, Asda and Morrisons) pay less than those who purchase equivalent goods at a mixture of the four of them. Data from Kantar World panel, a market-research firm, show similar trends. Unlike Mr. Tian's study, these cover total purchases rather than comparing equivalent baskets of goods. They show that people who bought groceries in just one store during the 12 weeks to September 2013 spent 631. Those who went to ten different places, by contra...