自我鉴定和优势 篇1
营销策划书
目录
目录 ..................................................................................................................................................1
一、营销总述 ...................................................................................................................................2
二、产品细分与定位 .......................................................................................................................3 2.1定位分析 .............................................................................................................................3 2.2定位的表现方式 .................................................................................................................3
三、目标客户 ...................................................................................................................................4
四、宣传方式 ...................................................................................................................................4
五、销售方式 ...................................................................................................................................4 5.1与旅行社合作 .....................................................................................................................4 5.2充分利用集合效应 .....................................................................................